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Personal Character Strengths Coaching

Personal Character Strengths Coaching aims to help you reach a deeper understanding of yourself and to use that knowledge for optimal growth. Character strengths knowledge, exploration, and use can play an important role in boosting happiness, managing relationship conflicts, setting up personal goals at work, handling life stressors, or searching for deeper meaning in life.

This type of 1-on-1 coaching is intended to be positive in focus, centered on you, empowering, energizing, and practical. You will work with a VIA character strengths expert to explore your strengths, goals, and other key elements in positive psychology to find greater well-being.


$100 USD for one 30 minute session

$300 USD for package of 3, 30-minute sessions

Buy Now (1 Session - $100 usd) Buy Now (3 Sessions - $300 usd)

Professional Character Strengths Coaching

Professional Character Strengths Coaching is intended to target, “you, the professional.” The focus is on leveraging character strengths to help you best serve your clients, students, or employees. This may involve case consultation in which the coach offers opinions and ideas regarding your work with a specific client (individual or group). It may involve question and answer in which you and your coach grapple with a variety of questions you have about applying character strengths (and other elements of positive psychology).

Other common examples include discussing optimal character strengths interventions for a workshop or class you are planning to lead, being a strengths “sounding board” for a positive psychology consultation you are offering, or reviewing outlines and ideas of strengths projects you are working on. The goal is to help you not only understand optimal strengths applications but to enable you to thrive in doing so.


$100 USD for one 30 minute session

$300 USD for package of 3, 30-minute sessions

Buy Now (1 Session - $100 usd) Buy Now (3 Sessions - $300 usd)


Fees for coaching sessions must be paid in advance of services provided. You are required to give 24-hours notice if you need to cancel or change the time of an appointment. Otherwise, you will be charged for the session in full and not eligible for refund. Every effort will be made to reschedule sessions which are cancelled in a timely manner.

Credit cards are accepted. Insurance is not accepted. You will also be asked to sign and complete the CSC Agreement and CSC Registration Form. If you have questions please contact Customer Service at

VIA Coaches

Dr. Donna Mayerson

Dr. Donna Mayerson, advisor for the VIA Institute, was Co-Founder of Hummingbird Coaching Services, LLC and Chief Coaching Officer. She was responsible for developing Hummingbird's training model and for maintaining its integrity. She was also Co-Founder of VIA Institute on Character, which has played an important role in helping to establish a new discipline in the field of psychology - positive psychology. In addition to her role as advisor for VIA, she is the director of clinical services with the Ohio Innocence Project providing an array of services and supports to the lawyers, staff, students, and freed clients. She also works through a charitable family foundation with nonprofits in the Cincinnati area.

Dr. Ryan Niemiec, Faculty Chair

Ryan M. Niemiec, PsyD, is author or co-author of nine books, an award-winning psychologist and a widely traveled international speaker. Ryan is the creator of MBSP and has led hundreds of mindfulness groups over the last two decades. As education director of the global nonprofit, VIA Institute on Character, he's a leading voice in the education, research, and practice of character strengths. He lives with his family, which includes three young and zestful children, near Cincinnati, Ohio.

Dr. Roger Bretherton

Dr Roger Bretherton is Associate Professor in the School of Psychology, at the University of Lincoln. He is a UK accredited Clinical Psychologist, an Associate Fellow of the British Psychological Society and a Senior Fellow of the Higher Education Academy. He is the director of Character Lab Lincoln, which conducts training, consultancy and research on character strengths interventions. His research team is currently investigating the benefits of humility in leaders, the role of mindfulness in character development, a strengths-based approach to pro-environmental behaviours, the role of wisdom in business leadership, and character strengths in entrepreneurs. He has authored two books, and dozens of articles and book chapters, and is a reviewer for several leading academic journals in applied psychology. He delivers coaching, training and keynotes across a broad range of public and private sector organisations.

Jane S. Anderson

Jane S. Anderson is president of Strength Based Living, a business dedicated to helping people harness their character strengths. She is also the author of 30 Days of Character Strengths: A Guided Practice to Ignite Your Best. This book offers a unique, guided character strengths journey spanning 30 days. She has also presented at global conferences; served as guest faculty for Wholebeing Institute, an educational organization; and supported world-renowned positive psychology experts in the classroom.