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Marking 25 Years of Global Impact: VIA Institute on Character Nears 35 Million People Discovering Their Strengths and Launches ‘Workplaces at Their Best’

By VIA Character
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CINCINNATI, OHIO – November 2024 – The VIA Institute on Character proudly celebrates its 25th anniversary, a quarter century dedicated to helping individuals around the globe unlock their character strengths and enhance their well-being. Approaching 35 million survey takers globally and 10,000 people discovering their strengths every day, VIA is home to the most frequently taken and most popular peer-reviewed scientific test of personality or strengths in the world.

This milestone year also marks the exciting launch of VIA’s newest product suite, Workplaces at Their Best (WATB). Designed for individuals, consultants, and organizational leaders, WATB offers an innovative approach to strengthening employee engagement and creating a strengths-based organizational culture. Leveraging the latest research in positive psychology and character strengths, WATB provides organizations with tools to enhance workplace productivity, collaboration, and well-being.

The impact of VIA’s strengths-based approach is clear:

  • Increased Employee Engagement: 75% of participants in VIA’s inaugural Workplaces cohort reported being more engaged in their work, having an increased sense of purpose, and being more motivated to do well in their work.
  • Stronger Collaboration & Positive Relationships: 70% of Workplace participants saw improved collaboration and more harmonious relationships.
  • Enhanced Performance: Through strengths-based interventions, 74% of participants reported increased meaningful progress on their work goals.

“Our journey over the past 25 years has been fueled by a passion to empower individuals, organizations, and communities to flourish by discovering and utilizing their character strengths”, said Dr. Jeffrey Levy, CEO of VIA. “I am excited about the launch of Workplaces at Their Best which has the potential to revolutionize how businesses approach employee development and create positive workplace cultures.”

Ways to Get Involved:

  • Learn More About Workplaces at Their Best: Discover how Workplaces at Their Best can transform your organization. Visit VIA’s Workplaces at Their Best page to explore our latest offerings and see how you can create a strengths-based workplace.
  • Support VIA’s Mission: As a non-profit organization, VIA relies on the generosity of its global community. Your donation helps us continue advancing our mission to spread the science of character strengths to more individuals and organizations. To support VIA, visit VIA’s Donation Page.

About VIA Institute on Character

Headquartered in Cincinnati, Ohio, USA, The VIA Institute on Character is a global non-profit organization that empowers people worldwide through the science and practice of character strengths. The VIA Survey, available in 46 languages, has helped nearly 35 million discover the best in themselves and apply their strengths to enhance well-being, relationships, and performance. With 10,000 people taking the VIA Survey daily, it is the most frequently taken and most popular peer-reviewed scientific test of personality or strengths worldwide.

For more information, visit www.viacharacter.org.