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June 14, 2023


Asset Health CONTACT: Chris Sullivan,

VIA CONTACT: Kellie Cummings,

Asset Health and VIA Institute on Character collaborate to integrate character strengths into a comprehensive, whole-person approach to wellness, well-being, and flourishing programs. This innovative health care approach begins with a focus on each person’s innate strengths. When people learn how to use their personal strengths, their sense of self-efficacy grows, which can motivate them to take active roles in their own flourishing. By leading with strengths, Asset Health and VIA are applying scientifically proven strategies that encourage people to make healthy choices and sustain positive health and wellness behaviors.

Flipping the health care paradigm upside down – Focusing on strengths instead of dwelling on deficits

Conventional health care and wellness programs have a risk-based orientation to health. This risk-based approach, which targets physical deficits, remains very important but is only part of the picture. VIA’s character strengths assessment complements existing health assessments and invites participants to explore their strengths as they contemplate their own health and wellbeing. Character strengths describe people’s best qualities—who they are and what they do. These positive aspects of a person’s personality make them feel authentic and engaged in things that matter to them. Research shows that understanding and applying strengths can help people:

  • Boost Confidence
  • Strengthen Relationships
  • Develop Resilience
  • Manage Problems
  • Reduce Stress and Anxiety
  • Accomplish Goals
  • Build Meaning and Purpose
  • Improve Work Performance
  • Increase Happiness

“In our work to care for and support the very best health and wellbeing of each person we serve, we embrace the individual as they are, as a whole person. This means we cannot view the health and wellbeing of the person simply through the lens of one’s physical health deficits. We must understand their whole health state, including their inherent nature and strengths. The science of character strengths powerfully illustrates that when an individual fully understands and applies their innate strengths, they are more likely to thrive and flourish. It is this reality that makes our work with VIA so very important," explained the CEO of Asset Health, David E. Wilson. "We are most excited about VIA and our unique partnership with them."

Bringing deeper personalization and relevance to wellness programs

The Asset Health Portal serves as a comprehensive, dynamic employee engagement wellbeing hub. Accessible from all devices, the portal makes it easy to connect with wellness tools and resources, including a Health Assessment, Wellness Challenges, Online Courses, Health Coaching, and a fully customizable Incentive & Reward System. Personalization at the individual level is offered through dynamic technology driven by health and psychological assessment. By integrating the VIA Character Strengths Survey, this personalization will become even deeper and more meaningful for participants – leading to tangible results.

“Asset Health is taking healthcare in a bold direction that benefits individuals’ physical and mental health while laying the groundwork for the healthcare industry to play a more positive and influential role in people’s lives. We know from research that people who use their signature strengths are more likely to have positive mental outlooks that promote healthy behaviors. Integrating the Character Strengths Survey with traditional health care services supports whole-person health and VIA is proud to collaborate with an organization so committed to human flourishing,” says Jeffrey Levy, MD, CEO VIA Institute on Character.

Moving beyond wellness and wellbeing to human flourishing

In recent years, wellness programming has evolved to address the health of whole person – addressing wellbeing in a more holistic way. Through the integration of VIA character strengths and focus on all aspects of wellbeing, the Asset Health wellbeing solution supports individuals on their journey to thrive and flourish – in all aspects of life. This approach directly addresses some of the most important issues facing employers and employees today – including stress, burnout and disengagement.

Through the combination of human connection, personalization and technology, VIA and Asset Health empower organizations as they build a culture of wellbeing, flourishing and success.

About Asset Health

Asset Health delivers results‐focused, fully integrated, end‐to‐end wellness services and technologies that power the health of the whole person, building cultures of wellbeing. Based in Troy, Michigan and founded in 2005, Asset Health empowers sustainable health and wellbeing results for employers, health care providers, plans and communities. Asset Health offers a highly flexible, comprehensive health, wellness, wellbeing and flourishing solution, delivering high-touch, personalized health coaching services and robust, configurable technology and engagement content. Learn more at

About VIA Institute on Character

Based in Cincinnati, Ohio, VIA Institute on Character is a non-profit organization, led by a tight-knit team of distinguished psychologists and researchers, dedicated to bringing the science of character strengths to the world. They do so by creating and validating surveys of character, supporting researchers, and developing practical strengths-based tools for individuals and professionals, such as coaches, therapists, talent leaders, and educators.

Established as a non-profit organization in 2001, VIA Institute on Character (VIA) is dedicated to bringing the science of character strengths to the world to help people and communities flourish. VIA creates and validates surveys of character; supports research studying the science of character; and develops practical strengths-based tools for individuals and professionals, such as coaches, therapists, talent managers, and educators. The free VIA Character Strengths Survey has been taken over 27 million times by people in 195 countries who want to learn and apply their best qualities to improve their lives. Discover your unique strengths at