Ruth Pearce, JD, PMP, ACC is VIA's Ambassador and Facilitator. She is president of ALLE LLC and co-founder of In It Together Coaching, which offers group coaching based on VIA Character Strengths. She presents regularly at conferences nationally and internationally on how to use character strengths for project management and building engaged, empowered teams. In 2018, her book Be A Project Motivator: Unlock the Secrets of Strengths-Based Project Management was published by Berrett-Koehler. In August 2021, she launched her first LinkedIn Learning course based on the book and leveraging VIA Character Strengths. Her motto is Be Hopeful; Be Strong; Be Brave; Be Curious.